/ SVP / EVP OF MARKETING (B2B & B2C)
marketing executive providing leadership, vision, and business acumen
in driving revenue and margin growth. Proven strengths in sales support,
customer acquisition and retention, database/list management, cost
containment, and strategic planning. Perceptive in identifying and
capitalizing on business development opportunities to increase market
share. Masters in Interactive and Direct Marketing. Broad-based strengths
and accomplishments in:
Business Development/CRM, Product/Brand Management, Direct & E-Mail
Marketing, Customer Acquisition & Retention, Internet/e-Commerce
Strategy, Online Marketing & Lead Generation, Database Development/Management
Website Development, Staff Management & Team Building
DIRECT LLC / INTEGRATED INTERACTIVE LLC, Cranford, NJ
12/03 – Present
Lead Generation Consulting Firm
- Manage daily operations for direct and interactive agency.
Services provided, to active client roster of over 20, include lead
generation, telemarketing services, direct mail, marketing strategy
and web marketing.
entire client roster and overall billings from zero, then grew overall
revenues by 300% (on average) annually.
sales and business development staff and provide direction on new
client acquisition efforts.
all creative and strategic projects, including overall operations
for 2 branch offices.
client-care and retention supervision for all clients, including managerial
support in weekly and monthly meetings.
FUNDING, Jericho, NY 10/02 – 12/03
Billion Mortgage Brokerage and Banking Firm
of Marketing - Manage all lead generation, collateral development,
online advertising, print advertising, public relations, broadcast
and mass-media advertising, event marketing and database development
to support nationwide sales staff of 250. $3 MM budget. Direct staff
of eight. Indirect staff of 25.
both short and long-term marketing strategies which directly enhanced
company growth by $500 MM while simultaneously containing costs to
maintain ROI efficiencies of 700 – 800%.
multiple business divisions, including a lead-generation division
known-as PremiumLeadz and an internal advertising agency known as
Target Marketing, as profit-centers which contribute additional corporate
revenue of over $600k annually. Also manage marketing efforts for
external banking division, known as Premium Capital Funding, currently
funding over $15 MM monthly.
and initiate integrated marketing efforts in support of 10 branch
offices throughout the US, to boost overall production and sales-force
effectiveness through local promotions and geo-targeted efforts.
development of an ASP-based loan origination system which assists
loan consultants and processors in reducing lead-time needed to close
loans, thereby enhancing Customer Relationship Management while simultaneously
tracking marketing effort effectiveness and storing prospect/customer
strategic and creative direction for design and e-marketing of premier
websites Refinance.com, FastCash.com, BLSFund.com and PremiumCapitalFunding.com.
Includes opt-in e-mail marketing, search engine optimization, paid-inclusion,
banners, pop-ups and interstitial media placement.
and maintain corporate branding and image including collateral, logos,
all trademarked and copy-right materials. Includes all copy, press
and investor relations material associated with brand-building.
MEDIA METRIX, New York, NY 10/00 – 6/02
$150M Market Research Organization
of Web Marketing - Managed all online advertising, website development,
direct marketing, opt-in email marketing, sales lead generation, special
events, PR, collateral, and database management/development to support
corporate sales and marketing objectives $600K budget. Staff of six.
opt-in e-mail data collection and warehousing procedures for a more
responsive, and cost-effective, method of communicating with clients
and prospects; resulted in current opt-in e-mail database, consisting
of over 5,000 prospects/clients, and directly contributing to high
response rates, better lead generation and increased e-commerce sales.
a team of developers in building a company-wide CRM database, for
client and prospect data, that allowed for efficient direct mail efforts,
reduced lead time to close sales, and greater overall customer service.
direct sales support efforts, including collateral development and
prospect/client events, which resulted in increased renewals and new
e-Commerce efforts contributing $300k in sales and significant new
WILEY & SONS, INC., New York, NY 5/98 - 10/00
Business-to-Business Book Publisher
Electronic Promotions (3/00 - 10/00) - Manager, Direct Response
Marketing (5/98 - 3/00) - Managed all online and offline book marketing
efforts, including direct mail, opt-in e-mail marketing, online advertising,
website development and database management to drive revenue growth.
$400K Budget. Staff of four.
strategic direction and management oversight for opt-in e-mail, promotional
web pages and banner ads, which contributed to Internet sales growth
of 25% annually
opt-in e-mail data collection and warehousing procedures to create
more responsive, and cost-effective, method of communicating with
clients and prospects; directly contributed to building database of
10,000+ prospects/clients, and contributing to both high response
rates and increased e--commerce sales.
expanded e-commerce sales utilizing existing offline and online promotions;
developed integrated promotions, with online banners, opt-in e-mail
and direct mail, that drove traffic to online commerce store. Migrated
many offline customers online and increased overall e-commerce revenue
with key online and offline re-sellers, as well as affiliates, to
market to their databases on cross-promotion, effectively broadening
scope and circulation of promotions in gaining new customers.
direct sales force with direct mail/interactive efforts, contributing
20% to departmental revenue growth.
WORLDWIDE, New York, NY 2/97 - 5/98
Direct and Interactive Marketing Agency
Account Executive (11/97 - 5/98) / Account Executive (2/97 -
11/97) - Managed multiple strategic and creative projects, including
web, print, mail, DRTV, radio and database modeling for Home Box Office,
Inc. (HBO). $1MM budget. Staff of eleven.
traffic processes and procedures for all members of the account team
to reduce missed print deadlines and provide means to hold individual
A/E's accountable; resulted in 95% of print deadlines met, and significant
cost savings due to reduction in late fees and missed print runs.
with client to implement an integrated multi-media plan (print, broadcast,
Internet) based on less-costly interactive communications and remnant
media space that achieved 80% prospect and new client retention while
adhering to clients 30% budget cut.
a six-phase direct mail program targeted at former customers and current
customers approaching service expiration to reverse decline in customer
renewals; with standard direct mail average response rates of 2%,
won back large percentage of former customers and achieved high customer
TOOL CO., INC., Flushing, NY 10/95 - 2/97
Industrial Tool Distributor and Cataloger
Manager (1/96 - 2/97) / Marketing Associate (10/95 - 1/96) –
Managed marketing efforts including production and mailing of catalog
and brochures, web development, print, events and database management.
$150K budget. Staff of two.
annual catalog sales with development of full-color, 1,000 page catalog
with better merchandising that played direct role in increasing sales
and repeat-buying by current customers.
advertising capabilities and increased promotions while working with
limited budget; initiated and developed co-op advertising program
through effective partnership with key-product vendors.
increased overall response rates by 30%, while increasing overall
sales revenues generated from prospect brochures; analyzed in-house
database and rented prospect files to target more responsive.
/ BARUCH COLLEGE / LONG ISLAND UNIVERSITY / FASHION INSTITUTE OF TECHNOLOGY
10/01 - Present
Adjunct Professor of Marketing & Management
UNIVERSITY, New York, NY
MS, Interactive & Direct Marketing, Cum Laude, 2000
UNIVERSITY, Queens, NY
BS, Marketing Major, Concentration in Business Administration, 5/96
member of DMA, DMCNY, DMALI
Vice President, New York University Alumni Association, 11/01 –
New York University Internet Committee, 2000