Chris Consorte has spent his entire career working on various marketing and new media projects on both the agency and client-side of business. He is currently CEO of Integrated Direct and Integrated Interactive – full-service direct and interactive marketing agencies.

Prior to Integrated Direct, Mr. Consorte spent 10 years in various corporate marketing positions. Most recently, he was Director of Marketing for BLS Funding, a $1.5MM mortgage brokerage and banking firm. Prior to BLS Fuding, he was Director of Web Marketing for Jupiter Media Metrix where he managed e-mail marketing, online advertising and direct marketing efforts. Prior to Jupiter Media Metrix, he managed e-commerce and direct marketing efforts for John Wiley & Sons Publishing.

Mr Consorte has a B.S. in Marketing from St. John's University and an M.S. in Direct and Interactive Marketing from New York University. He is also an Adjunct Professor of Marketing and Management at Long Island University, Fashion Institute of Technology, Mercy and Baruch Colleges.

Columnist for Inc. – The Daily Resource for Entrepreneurs

Becoming a Donor-Centric Organization
Presented by: Chris Consorte & Eric Streiff

Radio Broadcasts:
Evolving From Direct Mail to Internet Marketing
Techniques and Tactics
The Business of Search

Podcasts:
Pay-Per-Call's Market RSS | MP3

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Topics Chris Speaks On:

Advertising/Public Relations
Business
Creativity
Customer Service
eCommerce
Entrepreneurism
Internet
Leadership
Management
Marketing
Motivation
Sales
Strategic Planning
Training

Programs:

Based on his extensive background, Consorte has developed many marketing, sales, communication and training programs as seen below. Any program can be custom-developed to suit the needs of the client.

Sales & Marketing

• Sales and Marketing Strategies to Help Grow Your Business
• Strategic Marketing 101
• Positioning Your Company for Success
• Developing Incentives to Keep Your Sales Force Happy

Internet Marketing

• Internet Marketing 101
• Advanced Internet Marketing
• Search Engine Optimization: Getting Traffic To Your Website
• Opt-In Email Marketing: Permission-based
• Affiliate Marketing Programs: The Power of Online Partnerships
• Advanced Lead Generation

Direct Marketing

• Profitable Direct Mail Strategies
• Integrated Direct Response Media Tactics
• Lead Generation through Telemarketing
• Dialing for Dollars: Fundraising through Telemarketing

Small Business & Entrepreneurship

• Growing Your Business Through New Customer Acquisition
• Improving LifeTime Value Through Customer Retention
• Marketing for Your Small Business
• Growing Your Business On A Shoestring Budget

Speaking Formats:

Chris is available to speak to groups of all sizes. He’ll work with several to several hundred in a seminar or workshop setting, to more than a thousand plus delivering a keynote. He is open as to the format and approach.

• Keynote address (up to 1 hour)
• Seminar or breakout training sessions (up to 1 hour)
• Panel discussion (1 hour)
• Half-day or full workshop (3 hours or 6 hours)
• Teleconference (time as needed)

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CHIEF / SVP / EVP OF MARKETING (B2B & B2C)

Multi-dimensional marketing executive providing leadership, vision, and business acumen in driving revenue and margin growth. Proven strengths in sales support, customer acquisition and retention, database/list management, cost containment, and strategic planning. Perceptive in identifying and capitalizing on business development opportunities to increase market share. Masters in Interactive and Direct Marketing. Broad-based strengths and accomplishments in:

New Business Development/CRM, Product/Brand Management, Direct & E-Mail Marketing, Customer Acquisition & Retention, Internet/e-Commerce Strategy, Online Marketing & Lead Generation, Database Development/Management Website Development, Staff Management & Team Building

PROFESSIONAL EXPERIENCE

INTEGRATED DIRECT LLC / INTEGRATED INTERACTIVE LLC, Garden City, NY
12/03 – Present
$3 Million Direct & Interactive Advertising Agency

CEO / Managing Partner - Manage daily operations for direct and interactive agency. Services provided, to active client roster of over 20, include lead generation, telemarketing services, direct mail, marketing strategy and web marketing. Staff of 20.

• Developed entire client roster and overall billings from zero, then grew overall revenues by 300% (on average) annually.
• Manage telemarketing operations, for fund-raising and lead generation efforts, which includes 15 part-time CSRs.
• Direct sales and business development staff and provide direction on new client acquisition efforts.
• Supervise all creative and strategic projects, including overall operations for 2 branch offices.
• Provide client-care and retention supervision for all clients, including managerial support in weekly and monthly meetings.

BLS FUNDING, Jericho, NY 10/02 – 12/03
$1.5 Billion Mortgage Brokerage and Banking Firm

Director of Marketing - Manage all lead generation, collateral development, online advertising, print advertising, public relations, broadcast and mass-media advertising, event marketing and database development to support nationwide sales staff of 250. $3 MM budget. Direct staff of eight. Indirect staff of 25.

• Implemented both short and long-term marketing strategies which directly enhanced company growth by $500 MM while simultaneously containing costs to maintain ROI efficiencies of 700 – 800%.
• Managed multiple business divisions, including a lead-generation division known-as PremiumLeadz and an internal advertising agency known as Target Marketing, as profit-centers which contribute additional corporate revenue of over $600k annually. Also manage marketing efforts for external banking division, known as Premium Capital Funding, currently funding over $15 MM monthly.
• Directed and initiate integrated marketing efforts in support of 10 branch offices throughout the US, to boost overall production and sales-force effectiveness through local promotions and geo-targeted efforts.
• Supervised development of an ASP-based loan origination system which assists loan consultants and processors in reducing lead-time needed to close loans, thereby enhancing Customer Relationship Management while simultaneously tracking marketing effort effectiveness and storing prospect/customer data.
• Provide strategic and creative direction for design and e-marketing of premier websites Refinance.com, FastCash.com, BLSFund.com and PremiumCapitalFunding.com. Includes opt-in e-mail marketing, search engine optimization, paid-inclusion, banners, pop-ups and interstitial media placement.
• Develop and maintain corporate branding and image including collateral, logos, all trademarked and copy-right materials. Includes all copy, press and investor relations material associated with brand-building.

JUPITER MEDIA METRIX, New York, NY 10/00 – 6/02
$150M Market Research Organization

Director of Web Marketing - Managed all online advertising, website development, direct marketing, opt-in email marketing, sales lead generation, special events, PR, collateral, and database management/development to support corporate sales and marketing objectives $600K budget. Staff of six.

• Developed opt-in e-mail data collection and warehousing procedures for a more responsive, and cost-effective, method of communicating with clients and prospects; resulted in current opt-in e-mail database, consisting of over 5,000 prospects/clients, and directly contributing to high response rates, better lead generation and increased e-commerce sales.
• Led a team of developers in building a company-wide CRM database, for client and prospect data, that allowed for efficient direct mail efforts, reduced lead time to close sales, and greater overall customer service.
• Managed direct sales support efforts, including collateral development and prospect/client events, which resulted in increased renewals and new customer acquisition.
• Spearheaded e-Commerce efforts contributing $300k in sales and significant new customer acquisition.

JOHN WILEY & SONS, INC., New York, NY 5/98 - 10/00
Business-to-Business Book Publisher

Manager, Electronic Promotions (3/00 - 10/00) - Manager, Direct Response Marketing (5/98 - 3/00) - Managed all online and offline book marketing efforts, including direct mail, opt-in e-mail marketing, online advertising, website development and database management to drive revenue growth. $400K Budget. Staff of four.

• Provided strategic direction and management oversight for opt-in e-mail, promotional web pages and banner ads, which contributed to Internet sales growth of 25% annually
• Developed opt-in e-mail data collection and warehousing procedures to create more responsive, and cost-effective, method of communicating with clients and prospects; directly contributed to building database of 10,000+ prospects/clients, and contributing to both high response rates and increased e--commerce sales.
• Successfully expanded e-commerce sales utilizing existing offline and online promotions; developed integrated promotions, with online banners, opt-in e-mail and direct mail, that drove traffic to online commerce store. Migrated many offline customers online and increased overall e-commerce revenue over 30%.
• Worked with key online and offline re-sellers, as well as affiliates, to market to their databases on cross-promotion, effectively broadening scope and circulation of promotions in gaining new customers.
• Supported direct sales force with direct mail/interactive efforts, contributing 20% to departmental revenue growth.

DRAFT WORLDWIDE, New York, NY 2/97 - 5/98
Direct and Interactive Marketing Agency

Sr. Account Executive (11/97 - 5/98) / Account Executive (2/97 - 11/97) - Managed multiple strategic and creative projects, including web, print, mail, DRTV, radio and database modeling for Home Box Office, Inc. (HBO). $1MM budget. Staff of eleven.

• Instituted traffic processes and procedures for all members of the account team to reduce missed print deadlines and provide means to hold individual A/E's accountable; resulted in 95% of print deadlines met, and significant cost savings due to reduction in late fees and missed print runs.
• Consulted with client to implement an integrated multi-media plan (print, broadcast, Internet) based on less-costly interactive communications and remnant media space that achieved 80% prospect and new client retention while adhering to clients 30% budget cut.
• Created a six-phase direct mail program targeted at former customers and current customers approaching service expiration to reverse decline in customer renewals; with standard direct mail average response rates of 2%, won back large percentage of former customers and achieved high customer retention/renewal rate.

TRAVERS TOOL CO., INC., Flushing, NY 10/95 - 2/97
Industrial Tool Distributor and Cataloger

Marketing Manager (1/96 - 2/97) / Marketing Associate (10/95 - 1/96) – Managed marketing efforts including production and mailing of catalog and brochures, web development, print, events and database management. $150K budget. Staff of two.

• Increased annual catalog sales with development of full-color, 1,000 page catalog with better merchandising that played direct role in increasing sales and repeat-buying by current customers.
• Expanded advertising capabilities and increased promotions while working with limited budget; initiated and developed co-op advertising program through effective partnership with key-product vendors.
• Successfully increased overall response rates by 30%, while increasing overall sales revenues generated from prospect brochures; analyzed in-house database and rented prospect files to target more responsive.

ADDITONAL EXPERIENCE

MERCY COLLEGE / BARUCH COLLEGE / LONG ISLAND UNIVERSITY / FASHION INSTITUTE OF TECHNOLOGY 10/01 - Present

Adjunct Professor of Marketing & Management

EDUCATION

NEW YORK UNIVERSITY, New York, NY
MS, Interactive & Direct Marketing, Cum Laude, 2000

ST. JOHN’S UNIVERSITY, Queens, NY
BS, Marketing Major, Concentration in Business Administration, 5/96

COMPUTER SKILLS

MS OFFICE, HTML, Dreamweaver, XML, JavaScript, Flash 5, Quark X-Press, Illustrator and Photoshop

MEMBERSHIPS & AFFILIATIONS

Active member of DMA, DMCNY, DMALI
Vice President, New York University Alumni Association, 11/01 – 11/02
New York University Internet Committee, 2000

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Address: Phone: Email: Website:

1225 Franklin Avenue, Suite 325 Garden City NY 11530 866-910-5323 chrisc@integrateddirect.com www.integrateddirect.com www.integrated-interactive.com top